How To Engage Your Webinar Audience
Webinars are effective business builders. You can use them to build your email list, pass along great information to your audience, and sell products. The live aspect of webinars creates a sense of urgency. That "right now" aspect of webinars is what makes them such effective selling tools. (cont)
About the book
If you have a traditional sales page you should be ecstatic if 3 people out of every 100 actually buy what you're selling. That 3% sales conversion statistic is across all niches and markets. Most sales pages only convert 1 or 2 (or even less) out of every 100 readers.
Webinars consistently deliver a 6% conversion rate.
That means 6 people out of every 100 that attend your webinar actually buy the product you're selling. This is an average taken across all industries, but it shows the power of webinars. Compared to a traditional sales page, you get twice as many sales on average.
That's partly because of the video/audio characteristics of a webinar. Video continues to be a strong selling tool. People would rather watch a video than read a text-based piece of content. A lot of sales pages have videos. Since video and audio are both present on some sales pages and in webinars, what makes webinars so much better at selling?
The answer is engagement.
When someone watches a video on a sales page, they can't interact with the presenter. All they get to do is consume the information. It was recorded some point in the past. They don't feel like a part of the process. When you engage your customers and interact with them during your webinar presentation, they develop a stronger connection with you.
They feel like you really care about them. They get to chat with you in real time. This makes them feel important. If you don't do a good job of engaging your audience, you aren't going to be as successful. Fortunately, there are some proven ways to engage your webinar audience that virtually guarantee more sales.
Even if you aren't using a webinar to sell anything, these engagement practices still work to help you achieve your desired result. A lot of successful marketers use webinars to build huge email lists.
Others offer monthly or weekly webinars as part of a subscription model that they sell. Whatever you're trying to achieve with your webinar, the engagement enhancers in this report can help you accomplish your goal.
Let's start delivering more engagement for your next webinar by looking at how you address your audience.